Team

Thom Ryder

Partner

In the 90’s while at ChumCity Interactive, Thom helped define Canada’s online culture, creating online properties for Canada’s most popular television properties including the flagship site, MuchMusic.com.

After ChumCity Interactive, Thom consulted for Fortune 500 brands, bridging the divide between digital and traditional advertising. In 2007, Thom joined Canada’s national broadcaster, CBC as Executive in Charge of Digital Entertainment. In addition to creating digital extensions of traditional television programs, Thom pioneered the use of Data Mining and Visualization as an entertainment vehicle.

While at CBC, Thom won a Gemini award (Canada’s Emmy) for his Cross-Platform work.

Leaving CBC, Thom turned his attention back to advertising. There was a problem; online advertising had become less respectful of the audience. There was no context. Digital advertising had to change. Working with Chris MacLaurin, the pair helped create the most respectful and contextual advertising possible, IVM’s ACS.

Chris MacLaurin

Partner

Chris has been generating online revenue since the 90s…the days when you HAD to show revenue. While at ChumCity, Chris was responsible for all advertisers and campaigns across 12 national media properties while also creating campaigns to reach each site’s market.   In 1999, she created “Bell Mobility Pager Dictionary” for muchmusic.com, which gained international attention.

Whether consulting for Fortune 500 brands, creating digital campaigns for traditional advertisers or, “turning 30 seconds into 3 minutes,” Chris has always been at the forefront. Working with Thom Ryder, the pair knew two things: digital advertising could be respectful of the audience and it could be contextual. Using that as a starting point, ACS was born.

Paul Edwards

Partner, President – Imageview Media

Initially working as a process chemist after university Paul changed direction and became top salesman (for 3 years) with Motorola when cellular was first introduced.

Paul started his first company designing and developing hardware security products for PCs. ‘PCGuard’, its hardware and software solution was successfully marketed to Fortune 100 companies such as AT&T.

Selling that business Paul worked with a California based project and resource management company. (CAM) However seeing an opportunity in the early nineties in the development of distribution/ integration software engines and the advancement of graphical user interfaces, Paul co-founded Changepoint: a project, resource, and change management company.

The company grew to over 160 people with an international presence. It was sold to Compuware for $140 million.

Currently Paul works with several small companies and heads up the day to day operations at Imageviewmedia.

Steve Quinn

Strategic Advisor and Equity Partner – ImageViewMedia

Steve Quinn has achieved a degree in Economics from the University of Toronto, as well as, a Senior Executive degree from the London Business School in England. Steve has had ownership positions in retailing giant Canadian Tire and was President of the startup IT firm ProtectAir, a vehicle emissions data base management, audit and training company. ProtectAir grew into a multinational organization with over $250MM in annual contracts with various US states and the province of Ontario. Steve is currently a Managing Partner of the Quinn Automotive Group with over $300MM in annual revenues.   Steve brings his numerous management abilities and core competencies to IVM.

Mike Reeves

Advisor

Investing in his own business at the young age of 18, Mike has taken his entrepreneurial spirit to a multitude of roles in the online industry over the last 15 years. From early ad sales, marketing manager roles for B2C online companies, and business development roles at large global companies; Mike has been lucky enough to gather experience from both the demand and supply perspectives. The last half decade at Microsoft and AOL (Verizon) has offered project pilots with global success, annual multi-million P&L budget, global project localization, and exchange partner management experience crafting mid to long term partnerships. Recognized with 2 Employee of the Quarter awards at Microsoft.

David Hutchinson

Advisor

A 25 year veteran of TV and interactive entertainment, Dave is a co-founder of PPI Releasing (Program Partners, Inc.), a developer-distributor of high-quality television programming. With dozens of shows on cable and in broadcast syndication, including Merv Griffin’s Crosswords, Family Court with Judge Penny, Steven and Chris, The Social and Just for Laughs Gags, PPI programs can also be found on YouTube and Hulu.

Previously, Dave was Vice President of Broadband Operations for the digital music and e-commerce company ARTISTdirect, where he also served as Executive in Charge of Production for the firm’s popular “Fan Conference” series, sponsored by AT&T, featuring such artists as Foo Fighters, No Doubt, Beck, Incubus, K.D. Lang and others. In the early ‘90s Dave co-founded CityInteractive, the profitable new media division of CHUM Television (parent company of Citytv and MuchMusic in Toronto Canada), where he produced live interactive television programs sponsored by Apple Computer, Intel, Motorola and Microsoft. In the 80’s Dave represented film and television properties, globally, for producer Robert Halmi and later Network Ventures, Inc., where he sold original and off-network television programs in syndication.

Dave is a frequent industry speaker and former advisory board for ad:tech, a leading digital marketing conference dedicated to the convergence of media, marketing and technology.